HIL Ltd Rebrands as BirlaNu Limited: A New Era of Innovation and Sustainability in Building Materials
- Saransh Garg
- Apr 7
- 6 min read
April 2025 — In a bold strategic move, HIL Ltd, a renowned name in the global building materials industry and a flagship company of the USD 3 billion CK Birla Group, has officially rebranded itself as BirlaNu Limited. This transformation marks a significant milestone in the company’s journey toward aligning its brand identity with its core values of innovation, quality, and sustainability.
Why Rebranding HIL to BirlaNu?
The new name, BirlaNu — a blend of the prestigious "Birla" legacy and the word “Nu” symbolizing “newness” and transformation — signals a refreshed vision and direction for the company. With decades of industry leadership, the rebranding reflects BirlaNu’s evolution from a traditional materials company to a modern, forward-thinking brand dedicated to sustainable construction solutions.
A Legacy of Quality and Innovation
Formerly known as Hyderabad Industries Limited (HIL Ltd), the company has been a trusted name in India and abroad, offering an extensive portfolio of construction products. From pipes and roofing solutions to construction chemicals, wall putties, and flooring materials, BirlaNu has established itself as a one-stop solution for homeowners, builders, and interior designers.
With 32 manufacturing facilities across India and Europe — including key plants in Sanathnagar, Thimmapur, and Kondapalli — the company continues to cater to both domestic and international markets, now reaching over 80 countries worldwide.
Leadership Voices: Vision for the Future
At the heart of this rebranding initiative is a powerful leadership vision aimed at steering the company into the future:
Avanti Birla, President of BirlaNu, expressed pride in the transformation, stating:“We are proud to usher in a new chapter as BirlaNu — a brand that stands for forward-thinking, durability, and exceptional quality. This change represents our commitment to evolve with the needs of modern construction and design.”
Akshat Seth, Managing Director & CEO, underscored the company’s increasing focus on eco-friendly construction materials, adding:“Sustainability isn’t just a buzzword — it’s the cornerstone of our innovation. As BirlaNu, we are investing heavily in technologies and processes that reduce environmental impact without compromising performance.”
Vijay Lahoti, Chief Business Officer, highlighted the company's long-standing heritage and its drive for regional and global expansion:“We’ve come a long way from our roots, pioneering products that set benchmarks in the industry. With BirlaNu, we are gearing up to deliver even greater value to our partners and customers worldwide.”
Rebranding in Action: What It Means for Customers
For existing and future customers, the rebranding represents more than just a name change — it's a reaffirmation of trust and a renewed promise of cutting-edge products that meet the evolving needs of modern infrastructure. BirlaNu (HIL) is expected to continue innovating across its product lines, integrating smart materials, sustainable practices, and advanced R&D into its offerings.
This transformation also reflects broader trends in the construction and building materials industry, where sustainable design, energy efficiency, and innovative materials are becoming top priorities for both commercial and residential projects.
A Global Vision Rooted in Indian Excellence
As part of the globally recognized CK Birla Group, BirlaNu is strategically positioned to scale its operations further, tapping into new markets and expanding its influence. The group’s robust financial backing and decades-long legacy in manufacturing, healthcare, and education provide a strong foundation for this ambitious rebrand.
What’s Next for BirlaNu?
In the coming months, BirlaNu plans to roll out new product lines, increase digital engagement with customers, and expand its sustainability initiatives, further aligning itself with global construction trends.
With its refreshed brand identity, strong leadership, and future-ready vision, BirlaNu Limited is poised to redefine what it means to build — with integrity, innovation, and impact.
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